Hold a Client Appreciation Week!

Holding a Client Appreciation Week is a wonderful way to promote your business, get the staff excited and attract positive attention from your clients and the community at large. The general idea is to schedule a week (or two) for the event.

The event is promoted as Client Appreciation! We love and appreciate all of our awesome clients and this event is for you! Come in to see us any time during the 2 week event and have refreshments, get entered in a drawing, pick up free stuff and generally have a good time.

For the entire duration of the event the business will:

• Give a drawing ticket to every person who comes in the office for any reason
• At the end of the event winners are drawn and prizes are given out to all winners.
• Provide refreshments to anyone who comes in, maybe home baked cookies, some drinks (hot chocolate, cider, tea) or what ever is correct based on the time of year you hold the event.
• Decorate the entire office, inside and out. The decorations can be based on when you have the event, it can be themed with Halloween, Thanksgiving, Valentines Day, Christmas, or any other local event.
• Create baskets at reception of Free stuff to give out to everyone who comes in. (see below for details)
• Ask your staff to come up with any and all ideas of what to do for the event that would show your customers that you appreciate them! Add what ever fun ideas they come up with.
• If you do the event during the end of the year you can concurrently run a Toy collection drive, or a Food drive.

Here are a few more details about what to do:

• Create some kind of special offer for products or services to run concurrent with the CAW, create flyers or what ever to promote it.
• Get an announcement and explanation of the event on your web site
• Use your email data base to promote the event well before it happens
• Get signs up in the office with dates for the event
• Use what ever social media you can to announce the event and invite everyone (existing customers as well as new people) to drop by for a visit.
• Have a sign up and offer tours to any new people who come in.
• Prepare welcome kits to hand out to anyone who comes in
• Create a list of prizes to give out to the winners of the drawing.
• If you are also running a food or toy drive, set up a collection bin along with signs for people to drop their donations.
• Depending upon your business ask your suppliers for free stuff. If your purchaser calls and lets your vendors know that you’re holding a Open House type event they will sometimes offer to give you actual gifts that you can give away in the drawing, and in many cases will give you loads of free stuff, like pens, hats, Frisbees, cups, mugs, etc. You’d be surprised what you can get if you ask!

Other details:

• Create an Appreciation Week Program. Go over it with all staff well in advance of the event, get their input.
• If the staff are excited it will be easy to delegate the various steps of the program to them.
• Set exact dates for each step of the program to get done.
• Make sure that you’re marketing actions are done well in advance of the event!

After the event is over:

• Create a list of all prizes and do the drawing for winners.
• Designate someone to call and notify the winners!
• Make sure all prizes are given out. In some cases you can ask to take their picture with the prize.
• If you ran a food or toy drive, deliver the items to the appropriate agency, and get some sort of receipt noting what you donated.
• Do a write up after the event detailing how great it went, how many prizes you gave out, include pictures of the decorations or all the people who showed up, prize winners, etc.
• Get this on your web site, email it as a newsletter, on your blog page, etc.
• If you did a food or toy drive you can create a simple press release and get it sent in to the local newspaper or Chamber of Commerce office.

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